Most ADU, casita and backyard home builders do not have a true lead generation system. They rely on referrals, word of mouth, random website visits or low-quality inquiries from directories that never convert. This creates unpredictable revenue and makes it difficult to plan schedules, manage crews or scale the business.
At ADU Funnels, we specialize in one thing: helping ADU builders attract a consistent flow of qualified homeowners who are actively exploring an ADU, garage conversion, casita or tiny home project. Our approach focuses on clarity, automation, targeted advertising and proven messaging that speaks directly to what homeowners want to understand before they schedule a consultation.
ADU Lead Generation requires a different strategy than typical home improvement marketing. Homeowners researching ADUs have more questions, more uncertainty and a longer buying cycle. We build systems that guide them step by step, turning early curiosity into real conversations and booked consultations.
The typical homeowner researching an ADU is not ready to hire immediately. They have questions about feasibility, zoning, utilities, lot size, building codes, cost ranges and timelines. If these concerns are not addressed early, they lose momentum or choose another builder who provided clearer guidance.
A successful ADU lead generation system must do three things:
Attract the right homeowners.
This requires targeted advertising, strong messaging and landing pages that speak to the specific needs of ADU buyers.
Capture leads instantly and consistently.
Every inquiry should be collected, organized and sent into your CRM without manual effort.
Follow up automatically and educate homeowners.
This helps them move from confusion to confidence and ultimately toward booking a consultation.
Our system covers all three.
ADU Funnels combines targeted advertising, conversion-optimized landing pages and automated follow up to create a steady stream of qualified inquiries. Our process is designed specifically for builders who want predictable monthly lead flow without hiring a marketing coordinator or managing a dozen different tools.
Here is how your lead system will work:
Targeted Awareness and Advertising
We identify homeowners in your service area who are actively researching ADUs, casitas and backyard homes. Our ads are tailored to their questions, concerns and motivations so you receive more serious inquiries.
High-Converting Landing Pages
Sending ads to a homepage rarely works for ADU builders. We create focused landing pages that answer the homeowner’s most important questions and motivate them to reach out.
Instant Lead Capture
Every form submission, phone call, message or ad inquiry is captured immediately and routed into your CRM. Nothing is lost and nothing relies on manual tracking.
Fast Automated Follow Up
The moment a homeowner submits their information, they receive a helpful message that acknowledges their inquiry and outlines what happens next. This improves response rates and sets the tone for the relationship.
Lead Nurturing That Builds Trust
Homeowners receive additional education over time so they feel more confident in the ADU process. This increases your consultation bookings and reduces the number of cold or unresponsive leads.
This system runs automatically so you can focus on projects, crews and consultations while your lead engine works in the background.
General contractor lead generation strategies do not work here. ADUs require more education, more clarity and more trust building. Our system is built around the real ADU buyer journey and addresses the questions homeowners typically ask.
When homeowners feel supported and informed, they move forward faster. When they feel confused, they stop. Our system removes the confusion.
Most builders come to us because their lead flow fluctuates. They might have a busy month followed by several slow weeks. Our goal is simple: eliminate unpredictability and replace it with a steady, consistent flow of new opportunities.
When your lead generation system is working properly, you gain:
Instead of wondering where the next project is coming from, you begin each month knowing your system is actively generating new conversations.
Everything we build plugs directly into the ADU Funnels CRM. This gives you complete visibility into each lead, their communication history, their stage in the pipeline and any tasks related to them.
It also means your lead generation system is not just bringing in leads. It is moving them forward and preparing them for a productive conversation with you.
Your system handles:
All in one place.
If unpredictable lead flow has held your business back, now is the time to install a system that delivers consistent results. ADU Funnels gives you everything you need to generate, capture and convert more high-quality ADU inquiries.
Let us show you how it works and how quickly it can be set up.
Schedule your free, no obligation discovery call
We will walk through your goals, your market and your current lead flow, and show you how ADU Funnels can help you grow with clarity and confidence.
Clients share how installing the right system eliminated missed leads, reduced stress, and created predictable growth.
“I was referred to Al and his team from a friend of mine who is the founding partner at a prominent Chicago company. Their attention to detail, exceptional professionalism and level of expertise is second to none. If you want the best digital marketing for your business, reach out to these guys – I highly recommend Al and his team.”
“Al and his team helped me bring my businesses into the 21st century in terms of understanding how important online exposure is for generating leads for my businesses. I view Al as a vital part of my management team. His expertise in matters of the Internet is second to none. I would encourage you have a dialogue with Al before selecting a partner to work with!”
“Working with Al and his team was great. We knew from the beginning that our project would be an ambitious undertaking, but they were able to seamlessly walk us through the process from start to finish. The entire team is extremely knowledgeable, experienced and very creative. If you need a marketing agency for your business or specialty project, stop your search and call Al today!”
“Having worked with Al and his team for the past 12+ years I can say unequivocally that their internet knowledge, development skill set and lead generation expertise has dramatically improved my client conversion ratio. They have been spot on with their work product and support efforts, I highly recommend Al and his team!”
