The ADU market is booming. Homeowners everywhere are exploring backyard cottages, granny flats, garage conversions, JADUs, multigenerational housing, and rental-income ADUs. Yet even as demand increases, most ADU builders quietly struggle with the same issue:
Turning that demand into consistent, qualified projects.
And it isn’t because you lack skill. It’s not because homeowners don’t want what you offer.
It’s because the ADU buying journey is different — longer, more emotional, more complex — and without the right systems in place, great opportunities simply slip away.
That’s why we built ADU Funnels.
A complete marketing and follow-up system designed exclusively for the ADU industry.
Let’s walk through how it helps builders like you create predictable growth every month.
If you’re like most ADU contractors, your leads come from everywhere. Calls, emails, your website, Facebook, Instagram, paid ads, Google Business, online directories — even referrals through text message. It’s a constant stream of inquiries, questions, quick conversations, and half-finished threads.
On a good day, you try to keep up. On a busy day, messages get lost in the chaos.
And unfortunately, ADU buyers don’t wait. When they’re exploring their options, they often speak to three or four builders… and they usually choose the one who responds fastest and follows up consistently.
The problem? You’re building. You’re running a team. You’re dealing with permitting and inspections. You’re on job sites more than you’re at a desk.
That reality makes traditional “follow-up” nearly impossible.
This is exactly where ADU Funnels transforms your business.
Think of ADU Funnels as a centralized engine for your entire sales and marketing process. Instead of juggling five or six disconnected tools, everything is pulled into one platform that works for you – even when you’re too busy to work it.
When a homeowner reaches out, the system captures their information instantly. It doesn’t matter if they contact you through a form, a Facebook ad, a call, a missed call, or a message – the system grabs it, stores it, and starts nurturing the conversation immediately.
Homeowners receive a personalized text and email right away, so you look fast, responsive, and professional – even if you’re standing in the middle of a job site.
From there, ADU Funnels keeps the conversation alive with automated messages that answer common ADU questions, encourage scheduling a consultation, and help homeowners feel more confident moving forward with you.
It’s like having a dedicated sales assistant focused solely on converting leads into booked appointments.
One of the biggest reasons ADU builders lose leads is because homeowners don’t fully understand the ADU process. They want to know about cost, timelines, feasibility, permitting, design options, and ROI – and if your website doesn’t clearly communicate those things, they leave.
ADU Funnels includes high-converting landing pages built around exactly what ADU buyers look for. These pages speak directly to their concerns and help educate them in a way that builds trust and positions you as the expert.
This alone can significantly increase your conversion rate from visitor to consultation
One of the biggest frustrations builders tell us about is having conversations scattered across different apps and platforms. ADU Funnels solves this by pulling everything — texts, emails, calls, voicemails, Facebook messages, Instagram DMs, Google messages — into one clean inbox.
The ADU sales cycle is not a quick one. There are multiple steps — initial inquiry, feasibility questions, site assessments, design conversations, proposals, revisions, permitting, and finally contracts.
ADU Funnels gives you a pipeline designed to match this real-world process. You always know exactly where each homeowner stands, what they need next, and how close they are to booking their project.
And because it’s visual and easy to use, it helps you prioritize your most valuable opportunities.
If you build backyard ADUs, garage conversions, JADUs, detached cottages, multi-generational suites, rental-income ADUs, or custom and prefab ADUs, then yes – ADU Funnels was built specifically for your business.
Contractors who implement the system consistently tell us the same things: follow-up happens automatically even while they are on job sites, they finally know which leads are real, consultations increase almost immediately, and it feels like they hired a full-time sales rep. Once everything is set up, the system runs quietly in the background, making sure no lead is ever forgotten again.
Schedule your free, no-obligation discovery call and see how a complete, industry-specific lead system can help you attract more qualified ADU projects and scale with confidence.
Clients share how installing the right system eliminated missed leads, reduced stress, and created predictable growth.
“I was referred to Al and his team from a friend of mine who is the founding partner at a prominent Chicago company. Their attention to detail, exceptional professionalism and level of expertise is second to none. If you want the best digital marketing for your business, reach out to these guys – I highly recommend Al and his team.”
“Al and his team helped me bring my businesses into the 21st century in terms of understanding how important online exposure is for generating leads for my businesses. I view Al as a vital part of my management team. His expertise in matters of the Internet is second to none. I would encourage you have a dialogue with Al before selecting a partner to work with!”
“Working with Al and his team was great. We knew from the beginning that our project would be an ambitious undertaking, but they were able to seamlessly walk us through the process from start to finish. The entire team is extremely knowledgeable, experienced and very creative. If you need a marketing agency for your business or specialty project, stop your search and call Al today!”
“Having worked with Al and his team for the past 12+ years I can say unequivocally that their internet knowledge, development skill set and lead generation expertise has dramatically improved my client conversion ratio. They have been spot on with their work product and support efforts, I highly recommend Al and his team!”
